The ABC CEO needs your help!! Specifically, she needs you to draft a

four to five page "CEO letter" to employees and investors outlining the

top five changes in the "performance management system" of ABC

Company that will be installed to better assure the achievement of the

ABC Business Plan and sustainable business success. She desires you to

explain the "What", the "How", and the "Why" of these changes. She

needs the letter today! The stakeholders are anxious to hear "where

the company is going and how the ABC will get there"! She will be back

to your office to collect the letter draft in 100 minutes!